1. Send an email to everyone on your contact list with information about this program. Put a link in the email to our ordering page www.artfulgiftshop.com/page4.html and ask them to buy a book. Make sure to tell them to look for your organization on our list and choose it during ordering (it's easy!). Ask them to forward to email to all their friends.
2. Include information about the book and the donation program in your newsletter.
Our Spread the Light program could serve as a major fundraising opportunity for your organization. You have probably already discovered that it is very difficult to get cash contributions, but it is much easier to get people to buy something, especially if it can be used as a gift. With this program you can leverage your mailing list to generate a substantial amount of funds. If you have 2000 people on your mailing/email list, and just 10% of them buy a book, you could raise $1000! Note that an additional benefit of this program is that some people who buy the book may choose to direct proceeds to you, even if they are not exactly aware of your group, since it costs the book purchaser nothing to do this.
3. Buy discounted books in our "Be the Light” Program." Then use your copies to:
- Give to your largest donors (or use as a gift when donors give a
certain amount).
- As "Thank you" gifts to those who help out at your shelter.
- As 'favors' for attendees if you have a large ‘high priced’ yearly benefit
(or when they are buying tickets, include an option for them to add
a little to the ticket price to get the book).
- Give a book away with each adoption!